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Is Social Media Advertising or PR?
A recent article in Inc. asked the question: “Is Social Media Advertising or PR?” Seriously? Now, Inc. is a well-known magazine and Scott Elser, the author of this piece, is co-founder of an...
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Do You Have a Solid Community Relations Strategy?
Supporting your community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. For attorneys in small, or solo, practice, these issues can...
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When You’re Pitching to the Media
At least once a week – maybe more often – I’ll have a prospect or client say to me: ”I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: 1)...
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Declining News Media May Hold Opportunity for Lawyers: Here’s Why
Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30...
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How Not to Respond to Media Opportunities: “Don’t Do’s”
Services like Profnet and HARO (Help A Reporter Out) are excellent means for attorneys to connect with journalists and reporters to gain exposure and build credibility. But, there are some best...
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7 Tips for Working With the Media
For attorneys, media coverage, whether traditional or online, can be a great source of exposure not only because of its cost-effectiveness, but also because the things that others say about us tend to...
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You on YouTube!
A great, inexpensive way to promote your practice and gain exposure is to take your ideas online and put them into video format. Many attorneys promote their expertise by drafting white papers or...
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The Value of PR – What Outlets Are Right For You?
What is an article about you, or your firm, in the Wall St. Journal worth? How about in Super Lawyers -- or your local newspaper? Is the Wall St. Journal worth more? Well – as in many things in life...
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“How can I get the media to cover my firm?”
As we interact with attorneys and law firm administrators at networking events, or through prospect or client meetings, a question that frequently comes up is: “How can I get the media to cover my...
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Still Using News Releases? Some Simple Tips to Get Noticed!
News releases once were the most basic PR tool used by communication professionals in many fields. But, times have changed. Today, traditional news releases (often called “press releases,” a dated...
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How Not to Pitch to the Media
Today, more than ever, companies and individuals (including attorneys and law firms!) are hoping to get media exposure. After all, they figure (and not unreasonably), media exposure is “free” and media...
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Seeking Media Coverage? Relationships Matter!
What’s the most important thing that any attorney should know about working with the media? Relationships matter! We’ve been working with the media for a number of years–both as one of them in our role...
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Gaining Thought Leadership Through Contributed Content
There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic...
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